House of HINOKÉ

A modern fragrance house, rooted in Asia.

Three generations, one philosophy: quiet craft, lasting quality, and respect for what endures.

  1. 01

    the beginning

    He came from Asia with little more than resolve and an instinct for quality. Through importing goods across oceans, he carried culture, material, and craft into new places.

  2. 02

    second generation

    He carried the business forward through consistency, loyal relationships, and an uncompromising standard of quality.

  3. 03

    the present

    We create modern fragrances inspired by Asia. Not as nostalgia, but as interpretation. Each composition is built with restraint, intention, and respect for material, designed to feel timeless.